Timothy’s World Coffee – An Interesting Venture with Keurig
Timothy’s World Coffee has been a merchant par excellence offering premium roasted coffee beans. However its main presence is in Canada, where it produces the majority of its money from, the U.S. and Korea are other countries; Timothy’s World Coffee has done business in. The United States operations of Timothy’s World Coffee was shut down following the 9/11 tragedy.
So, is Timothy a sister company of Keurig? Is Keurig one of the acquirer companies of Timothy? These types of thoughts are typically asked by individuals when they hear Timothy and Keurig being discussed in the same conversation. Actually – Timothy’s is simply a roaster partner of Keurig and is trusted to produce the single serve K-Cups for the line of single brewers from Keurig.
K-Cups tend to be slightly different from your average coffee pods or cups in their design. The K-Cup is a plastic container and has a coffee filter inside the cup. The K-Cup contains the ground coffee beans. This K-Cup is then put in a Keurig coffee machine, which then uses it’s patented technology to deliver the final product – A fresh brewed cup of excellent coffee. Timothy’s World coffee’s contribution to this partnership is to simply provide their world class coffee in K-Cups, which form a central part of the entire coffee brewing process.
A little while ago, Green Mountain Coffee Roasters had made an announcement of their intent to purchase the Timothy’s World Coffee brand for $157 Million. Bruegger’s Enterprises bought into the retail operations of Timothy’s, while so it could also play an active role in acquiring mmmuffins and Michael’s Baguette, two partner dining establishments owned by Timothy’s World Coffee. It was widely believed that the earnings from this acquisition activity would be seen reflecting on the Green Mountain’s balance sheets from the fiscal of 2010.
It remains to be seen if the acquisition was a smart decision by Green Mountain, or not!
Just recently, on President Obama’s visit to the Canadian republic, the U.S. President was pleasantly surprised with a commemorative blend called Presidential Number 44. This brand of coffee was introduced by Timothy’s specifically to pay tribute to the honored presidential visit.
Keurig’s single cup machines are definitely popular among a lot of people and the use of K-Cups has most certainly been playing a really crucial role in growing the popularity of the coffee brewer. Prior to this joint venture existed though, Timothy’s World Coffee was definitely doing exactly what it does best then – To provide K Cups to Keurig.
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